Managing a website and its traffic can be a confusing task. It seems like it’s all about statistics, but which ones are important and which ones can just be ignored? According to many studies, the net promoter score is not only the most important figure to watch, but the only one of any significance. What is the Net Promoter Score? The net promoter score tells you how loyal your customer base is and how satisfied they are. This metric was released in 2003 and operates under the simple premise of creating larger numbers of promoters than detractors where your website is concerned. To … [Read more...]